Why Does My Company
Need a Brand Guide?

More and more, customers buy from brands they trust, brands that align with their core values. Your Brand Guide will give you the tools you need to build trust organically and stand out from your competitors through clear messaging, relatable storytelling, and a distinctive brand identity.

The Brand Guide can be shared internally and externally to ensure everyone is on the same page: team members, vendors, press, and other key stakeholders. The Brand Guide is also a perfect place to start if you’re looking to launch or update your company website – you can pull the language directly from the guide to write your About Us page with your brand story, core values, vision, mission statement, and call to action.

What Is Included in the Brand Guide?

The Brand Guide is fully tailored to your company’s needs! It can include any of the following components:

❖ Brand Identity (archetype, perspective, philosophy, personality, positioning, mission, and values)

❖ Brand Voice (story, tone, call to action, and phraseology)

❖ Brand Visuals (fonts, colors, logos, and creative direction on graphics/photography/videography)

If you aren’t sure which components are needed, let’s discuss the options on a discovery call. The final Brand Guide is an aesthetic document that showcases who you are and what you stand for as a company. It captures everything about your brand in one place for easy access!

Why Should I Choose Dr Chun Coaching For My Company’s Brand Guide?

What sets me apart is my unique blend of branding artistry, scientific mastery, and emotional empathy. I combine my diverse skillset as a psychologist with expertise in branding, market research, marketing strategy, copywriting, and graphic design to help you build your dream brand and attract your ideal customers or audience.

As a trained psychologist, I know how to ask skillful questions to draw out deep insights and help you hone your brand in a way that is fresh, authentic, and culturally sensitive. My #1 priority is to ensure that your company’s voice and identity come through in the Brand Guide.

Let’s take your brand to the next level!

I’m Intrigued…What Are The Next Steps?

To learn more about the branding process, timeline, and pricing, book a discovery call. I will walk you through the entire process start to finish and we’ll work together to discover what type of Brand Guide is right for your company. I look forward to speaking with you!