What I Do

my mission

I empower individuals in life transitions to express themselves authentically so they can elevate their personal brand and signature style

About Me

Dr. Charlotte Chun

Personal Branding & Style Consultant

I love helping my clients look and feel their best! In addition to being a stylist, I am a licensed psychologist with expertise in branding, market research, marketing strategy, copywriting, and graphic design.

I have a Master’s in Applied Cognition & Neuroscience and a PhD in Clinical Psychology.

I approach style by combining my love of art and science. I view decorating myself as a joyful act of self-love, self-expression, and self-reverence.

When I’m not busy geeking out on style, you can find me traveling the world, taking dance classes, and cooking comfort food from my home state of Louisiana.

Keep reading below to hear how Dr Chun Coaching got started!

my story

How Dr Chun Coaching Got Started

ART VS. SCIENCE

Style has always been my PASSION!

As a child, I loved finding inventive ways to decorate myself. In my family, I was infamous for changing outfits just for fun… sometimes 5 or more times a day!

I also have a very tender heart for others and a deep desire to understand the human experience, which led me to pursue a career in psychology.

As a psychologist, I spent many years doing research and clinical work, which taught me firsthand about the vast human potential for transformation.

❖ ❖ ❖

No matter where I worked, the style bug always came back to bite me! In my spare time, I would stay up late studying color theory and body structure. I spent years training my eye.

Just for fun, I began doing style and color consultations for my friends and family and I quickly fell in love with the process!

But style still felt like a guilty pleasure…

I was on a mission to help humanity connect with themselves deeply and live life to the fullest.

And I was stuck in the mindset that I could only accomplish this through a career in psychology.

❖ ❖ ❖

It wasn’t until I went through my own profound transformation that I realized the incredible impact self-expression has on our well-being and self-connection.

I had spent most of my life over-achieving and people-pleasing, which left me burnt out and exhausted.

I finally decided to take all the energy I had been pouring into others and turn it inwards.

In my self-reflection, I discovered some hard truths: I felt guilty about taking up space and terrified of letting myself shine.

It was time to change that!

 ART VS. SCIENCE

Style has always been my PASSION!

As a child, I loved finding inventive ways to decorate myself. In my family, I was infamous for changing outfits just for fun… sometimes 5 or more times a day!

I also have a very tender heart for others and a deep desire to understand the human experience, which led me to pursue a career in psychology.

As a psychologist, I spent many years doing research and clinical work, which taught me firsthand about the vast human potential for transformation.

No matter where I worked, the style bug always came back to bite me! In my spare time, I would stay up late studying color theory and body structure. I spent years training my eye.

Just for fun, I began doing style and color consultations for my friends and family and I quickly fell in love with the process!

But style still felt like a guilty pleasure…

I was on a mission to help humanity connect with themselves deeply and live life to the fullest. And I was stuck in the mindset that I could only accomplish this through a career in psychology.

It wasn’t until I went through my own profound transformation that I realized the incredible impact self-expression has on our well-being and self-connection.

I had spent most of my life over-achieving and people-pleasing, which left me burnt out and exhausted.

I finally decided to take all the energy I had been pouring into others and turn it inwards.

In my self-reflection, I discovered some hard truths: I felt guilty about taking up space and terrified of letting myself shine.

It was time to change that!

MY TRANSFORMATION

From dragged down to glowed up

After years of seeking validation from others, I stopped listening to what the outside world was telling me.

I started reconnecting to the wisdom of my body and the strong pull of my spirit.

I learned to FEEL my emotions deeply.

I allowed my light to shine, embraced my inner glow, and surrendered to the beautiful process of transformation!

❖ ❖ ❖

People didn’t recognize me! I looked and felt completely different.

I felt comfortable wearing bolder outfits, celebrating myself, and allowing myself to really be seen!

My energy had shifted and so the world started treating me differently. I started getting compliments instead of catcalls.

This positive energy radiates outwards and has a ripple effect. Transforming my personal brand gave me greater confidence in other areas of life: at work, with friends, with dating.

Getting in tune with myself and expressing that boldly to the world brought me back to my true self – back to that fearless young soul who was excited to decorate herself!

MY TRANSFORMATION

From dragged down to glowed up

After years of seeking validation from others, I stopped listening to what the outside world was telling me.

I started reconnecting to the wisdom of my body and the strong pull of my spirit.

I learned to FEEL my emotions deeply.

I allowed my light to shine, embraced my inner glow, and surrendered to the beautiful process of transformation!

People didn’t recognize me! I looked and felt completely different.

I felt comfortable wearing bolder outfits, celebrating myself, and allowing myself to really be seen!

My energy had shifted and so the world started treating me differently. I started getting compliments instead of catcalls.

This positive energy radiates outwards and has a ripple effect. Transforming my personal brand gave me greater confidence in other areas of life: at work, with friends, with dating.

Getting in tune with myself and expressing that boldly to the world brought me back to my true self – back to that fearless young soul who was excited to decorate herself!

WHERE STYLE MEETS PSYCHOLOGY

Authentic self-expression

Now, it is my great joy to use my unique blend of expertise to guide my clients through similar transformations so they can bring their own personal brand and signature style to life.

I approach style as I do most things in life: by combining my love of art and science!I understand the psychology of branding, the science of aesthetics, and the core human need for connection and authentic expression.

I can teach you WHY certain things look good on you because I understand the underlying principles.

❖ ❖ ❖

But style is about SO more than just throwing some lines and fabrics together…

It is a playground where we can take a moment for ourselves to have fun and be creative.

It is a silent megaphone that tells the world in an instant, “This is who I am and what I’m about.”

It is a spiritual act of self-love to dress in a way that honors your feelings and desires. And it is a platform to show others that it’s okay to celebrate yourself and embrace your individuality!


WHERE STYLE MEETS PSYCHOLOGY

Authentic self-expression

Now, it is my great joy to use my unique blend of expertise to guide my clients through similar transformations so they can bring their own personal brand and signature style to life.

I approach style as I do most things in life: by combining my love of art and science!

I understand the psychology of branding, the science of aesthetics, and the core human need for connection and authentic expression.

I can teach you WHY certain things look good on you because I understand the underlying principles.

But style is about SO more than just throwing some lines and fabrics together…

It is a playground where we can take a moment for ourselves to have fun and be creative.

It is a silent megaphone that tells the world in an instant, “This is who I am and what I’m about.”

It is a spiritual act of self-love to dress in a way that honors your feelings and desires.

And it is a platform to show others that it’s okay to celebrate yourself and embrace your individuality!

MY VISION FOR YOU

A life of radiance and ease

I envision a life in which you feel empowered to express yourself authentically.

It’s my dream that style would be a vehicle for you to flow through your day in total harmony with who you are.

It starts with you tuning into yourself and connecting with how you feel in the morning, which inspires an outfit that honors your body and spirit from head to toe.

When you look your best and feel in alignment, you carry yourself with confidence. Your pure essence envelopes you and radiates out into the world.

Others take notice and give you a very specific smile: it is the surprised delight of seeing someone fully embrace who they are. You brighten their day simply by existing, comfortable in your own beauty.

The world sees that energy and they *cannot help* but be drawn to it.

You are comfortable being yourself, which gives others permission to do the same. You have that rare gift of putting people totally at ease.

❖ ❖ ❖

In our world of disconnection, people are YEARNING to feel that sense of peace and delight. It is a breath of fresh air just to be in your presence.

People share things with you – a free dessert, a flower, a book – just to see you smile. They see you enjoying yourself and they want to participate in that joy.

You make new connections and draw in exciting opportunities. You head home all aglow from a day of living beautifully in your own skin.

❖ ❖ ❖

This is not a fantasy world…

This radiant existence is always at your fingertips once you decide to tap into yourself and learn the tools to express your core being from the inside out.

I can help you make this a reality. Together, let’s bring your style to life!

MY VISION FOR YOU

A life of radiance and ease

I envision a life in which you feel empowered to express yourself authentically.

It’s my dream that style would be a vehicle for you to flow through your day in total harmony with who you are.

It starts with you tuning into yourself and connecting with how you feel in the morning, which inspires an outfit that honors your body and spirit from head to toe.

When you look your best and feel in alignment, you carry yourself with confidence. Your pure essence envelopes you and radiates out into the world.

Others take notice and give you a very specific smile: it is the surprised delight of seeing someone fully embrace who they are. You brighten their day simply by existing, comfortable in your own beauty.

The world sees that energy and they *cannot help* but be drawn to it.

You are comfortable being yourself, which gives others permission to do the same. You have that rare gift of putting people totally at ease.

In our world of disconnection, people are YEARNING to feel that sense of peace and delight. It is a breath of fresh air just to be in your presence.

People share things with you – a free dessert, a flower, a book – just to see you smile. They see you enjoying yourself and they want to participate in that joy.

You make new connections and draw in exciting opportunities. You head home all aglow from a day of living beautifully in your own skin.

This is not a fantasy world…

This radiant existence is always at your fingertips once you decide to tap into yourself and learn the tools to express your core being from the inside out.

I can help you make this a reality. Together, let’s bring your style to life!